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Career and Job Success Public Library: Small Business

Free articles for success for small business, self-employed,entrepreneurs

Franchise or Independent? Choosing the Right Business Format

By Micheal J. McDermott - The only way to come up with an intelligent answer is to look at the relative advantages and disadvantages of each approach. Find out how to determine the right business format for yourself. (Added: 2-Dec-2008 Hits: 361 )

I can't afford a PR/publicity campaign -- can I?

By Todd Brabender - Publicity for your business -- you'll find you can't afford NOT to have it. (Added: 5-Mar-2003 Hits: 975 )

Dynamic Marketing: Seven High-Powered Success Strategies

By Brett Krkosska - Marketing is about results. Key to achieving results is your ability to be adaptive and forward-thinking -- nvolved in a process that lets you evolve your marketing campaign as new information enters the picture. (Added: 3-Mar-2002 Hits: 1137 )

UNDERSTANDING THE CORPORATE BUYER

By C.J. Hayden - Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates. (Added: 4-Jul-2003 Hits: 755 )

Professional Management vs. Entrepreneurial Management

By NA - An entrepreneur has a dream. Skill, hard work, and luck turn that dream into a business success. At some point, as the company grows and matures, the founder faces a decision - should he/she continue to manage the company or stay with the dream (Added: 23-Sep-2001 Hits: 1536 )

CRACKING THE BILLABLE HOURS CEILING

By C.J. Hayden - How many of you made as much money as you wanted to last year? What would you say is the cause of this gap between your goals and your earnings? (Added: 4-Jul-2003 Hits: 853 )

MARKETING THE REAL YOU

By C.J. Hayden - I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that? (Added: 4-Jul-2003 Hits: 907 )